Matt Holloway - Creative Director

I have led teams and projects at the crossroads of design, storytelling, and technology. I have also built creative departments from the ground up, developed workflows, and managed budgets.

A collaborator at heart, I enjoy working with teams and key stakeholders to bring the vision to life. As a mentor to young creatives, my approach is supportive, inspiring, and motivating.

I think Vanilla Ice said it best...

"If there was a problem, yo, I'll solve it"

Say hey...

(732) 773-5662

heymattholloway@gmail.com download resume

Strategy

TLDR: I'm likeable and find solutions

Mediate between all departments- leadership (key stakeholders), product, design, engineering, QA, marketing, conversion/optimization

Compartmentalize problems, identify solutions, iterate

Organization

TLDR: I run a tight ship

Manage collaborative files, branching, approvals, and version control

Naming conventions and documentation for teams (Finsweet-client first convention)

Documented user a/b testing

Design UX/UI

TLDR: So engaging, you'd think it was real

Scalable design systems

Atomic component libraries with variants, states, and responsive behaviors

Variables for multi-state experiences, theme switching, and dynamic content

Wireframes from low-fidelity POC's to high-fidelity interactive user flows

High-fidelity prototyping with conditional logic, variables, interactive components, and component properties

Micro-interactions and flows that simulate production-ready UX

Handoff

TLDR: I keep it clean and scalable

Clean engineer handoff with itemized flow for ease of use and clear direction

Jira ticket creation and management

In some cases Zeplin for nano edits and isolated flow branches

Team

TLDR: It's all about the culture

Build teams from the ground up

Assimilate to current teams and culture with ease

Strong mentor, with an open line of communication

Details

TLDR: I dot the I's

Led accessibility reviews and usability testing to ensure the product met WCAG standards

I also try to make it fun