I’m a Creative Director with 20+ years of "player-coach" experience shaping digital products, brand systems, and marketing campaigns.
I have led teams and projects at the crossroads of design, storytelling, and technology. I have also built creative departments from the ground up, developed workflows, and managed budgets.
A collaborator at heart, I enjoy working with teams and key stakeholders to bring the vision to life. As a mentor to young creatives, my approach is supportive, inspiring, and motivating.
Manage collaborative files, branching, approvals, and version control
Naming conventions and documentation for teams (Finsweet-client first convention)
Documented user a/b testing
Design UX/UI
TLDR: So engaging, you'd think it was real
Scalable design systems
Atomic component libraries with variants, states, and responsive behaviors
Variables for multi-state experiences, theme switching, and dynamic content
Wireframes from low-fidelity POC's to high-fidelity interactive user flows
High-fidelity prototyping with conditional logic, variables, interactive components, and component properties
Micro-interactions and flows that simulate production-ready UX
Handoff
TLDR: I keep it clean and scalable
Clean engineer handoff with itemized flow for ease of use and clear direction
Jira ticket creation and management
In some cases Zeplin for nano edits and isolated flow branches
Team
TLDR: It's all about the culture
Build teams from the ground up
Assimilate to current teams and culture with ease
Strong mentor, with an open line of communication
Details
TLDR: I dot the I's
Insured WCAG guidelines, with accessibility reviews and usability testing to identify barriers and improve the overall experience for all users. Perceivable, Operable, Understandable, and Robust (POUR)
.png)
