Matt Holloway
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Case Study – Ship 'Em

Case Study - Ship 'Em

Case Study: Ship 'Em
Project: Mobile App
Role: Founder & Creative Director

Objective:
Make the next best hook up app by letting users play matchmaker.

History: 
This was a project I conceived in 2016. It presented itself while people watching in the streets of New York City. What started out as sketches in notepads, evolved to a prototype.

General Deliverables: 
Wireframe, Design, Brand Guide, Logo, Icons, Copy

Active Role: 
Concept, Design, UI & UX, Copywriter

Apps: 
Sketch, Adobe Photoshop, Adobe Illustrator, Flinto


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The Set Up

You’re walking down the street or sitting at a bar…
and you see a couple, immediately you form an opinion of their compatibility based on appearances.

Or, you have two friends and they’ve never met…
but based on their style you’re convinced they would make a good match.  

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Word on the Street
—Ship

slang. (short for friendship or relationship)

People and things that you feel belong together.

— “I would totally ship John and Jane.”
— “Captain and Coke ship!”

 

How it Works

Flow map, screens, basic functionality and tips.

 

The Basics

SHIP ‘EM
They make a good match? Swipe up to SHIP EM. 

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Easy to use FAB.
Details and edit settings with one easy floating action button.

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SINK ‘EM
They don’t make a good match? Swipe down to SINK EM. 

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More pics & break the ice. 
Need to see more pics of the match? Have a look, leave a comment.

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SWAP ‘EM
Like what you see?  Swap yourself in and let the users SHIP you.

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Simple, and addictive.  
Access all your connections easily with a trimmed down interface.

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3 Stars Ship

You swiped up… now what?
It takes three users to swipe up and ship a couple. It’s like having co-signers and it helps legitimize the match up.

Yes, as you might of guessed, opt in, and other users will vote and ship you. 

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Participation

The easiest app to meet new people.
Don’t want to vote? Then don’t.
Leave SHIP ‘EM open in the background you’ll still get notified when you ship.

To play or not to play?
Don’t wanna be hooked up?  Then don’t. Just vote on others— Ship ‘Em is bae friendly.


Ice Breakers

Leave a comment to the couples while you’re voting. 
They will see your your brilliant and clever ice breaker in the top of their chat and immediately have something to talk about. Way to go you!

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Swap ‘Em

Take matters into your own hands.
See someone you like? Don’t let them float by! Swap yourself in and see if you ship.

 

Identity

 

Color Palette

 

Illustrations

Graphic accents for key messaging and marketing collateral.

 

Interface

 

Typography

 

Interested?
Text: (732) 773-5662
Email: heymattholloway@gmail.com
Insta: mattholloway