Case Study: Hello Products
Role: Creative Consultant
The Princeton Review is a college admission services company, offering test preparation services, tutoring/admissions resources, online courses, and books published by Random House. In 2015, The Princeton Review decided to expand their goals to include middle school students and become the trustworthy standard in online education with matching brand awareness. They expedited this process by acquiring Tutor.com.
I came onboard to facilitate the merger of the two companies and enhance the online services that current users came to expect and introduce The Princeton Review to the market as the 'one-stop-shop' for the user's complete educational journey.
As a company we successfully created a full service educational ecosystem to all users ranging from middle school to post graduate in the US and Canada and 14 other countries. My team worked directly on our new full service online educational classroom, consumer website and mobile apps. The Princeton Review now successfully offers the best in homework help, tutoring, test prep, admissions and more.
• User Research
• Responsive Web Development
• iOS and Android Development
• Quality Assurance
• Analytics and Optimization
Step 1: Simplify
The first step we took was to take an audit of our base visuals; color palette, graphic library, photography, and typography .
Step 2: Implement New Style
This is where the rubber meets the road and all the initial groundwork came together.
Our goal was to create templates that delivered the most important information above the fold. Given our broad spectrum of user types and vast product line, we designed varied hero templates to accommodate.