This is the work. The interview is baked in.
— Let’s look at Mastercard | Hotels
How did you combine the familiarity of existing travel booking behavior with the added value of Mastercard benefits?
I followed well-established travel booking patterns so the experience felt familiar and easy from the start. Search, compare, and book worked the way people already expect, which helped establish trust right away.

The Mastercard benefit was woven in seamlessly as part of the experience. Savings and perks showed up naturally through membership, without forcing users to think about programs or partnerships. It felt like the same booking flow, just better because you were a cardholder.
How did you make the experience feel like a natural extension of being a Mastercard cardholder, not a separate travel product?
I treated it as a benefit, not a destination. The app did not try to stand on its own as a separate brand or experience. It felt like something you unlocked by being a Mastercard cardholder.

The design leaned on familiarity and confidence. Clear language, straightforward flows, and subtle cues reinforced that this was part of your membership, not another account to manage. The goal was that it felt obvious and expected, like something you already had access to, just hadn’t used yet.
How did you ensure the booking experience felt familiar while still clearly offering something better?
I treated it as a benefit, not a destination. The app did not try to stand on its own as a separate brand or experience. It felt like something you unlocked by being a Mastercard cardholder

.The design leaned on familiarity and confidence. Clear language, straightforward flows, and subtle cues reinforced that this was part of your membership, not another account to manage. The goal was that it felt obvious and expected, like something you already had access to, just hadn’t used yet.
What made this feel like the best of both worlds for users who already knew how to book travel?
It felt familiar first. Users could search, compare, and book the same way they always had, without learning anything new or second-guessing the flow.

What made it better was the added value layered on top. The savings were clearly tied to being a Mastercard cardholder, so it felt like getting more out of something you already had, not switching to a different way of booking travel.
What part of your work do people underestimate the most?
People usually underestimate how much of my work is about judgment and restraint. A lot of the value comes from deciding what not to build, what to simplify, and when to stop.

That kind of work is quiet, but it is often what makes everything else work better.