Opinionated is a binary opinion based app that would allow users to ask opinions from other users within the app resulting in instantaneous results. These results gained roughly 50 responses within the first several minutes and each response could be engaged into a 1:1 chat.
Co-Founded and designed an opinion-based app with user engagement at an average of over 5 hours per month (as a point of comparison, Pinterest’s average user engagement has been reported at 98 minutes per month.
Created a shoppable feature built on “an interest-based graph” generated from the over 1 billion opinions shared by over 1.2 million registered users.
Gamified the app by including a leaderboard and merit system for positive opinion feedback.
Partnered with YPulse (leading global youth insights and intelligence platform) to more closely connect and craft the app for Gen Z and Millennial Users.
Assisted in raising 5.7 million in funding.
Scripted and directed a high-production commercial for the app.