Home

AUGUST 2018 - PRESENT

DESIGN + STRATEGY CONSULTANT

Rethink natural deodorant with refillable, plant-powered deodorant by Myro.

I’m working closely with Team Myro to refine purchase flows, simplify overall UI and create an experience that is personal to each user and functions seamlessly in the background of their day-to-day lives.

#D2C #eComm #webapp #strategy

MAY 2018 - PRESENT

DESIGN + STRATEGY CONSULTANT

Hello is a new kind of oral care, using naturally friendly™ ingredients that are so effective and delicious you'll rush to brush.

I’ve enjoyed working with this zany and passionate crew. Hello has big ideas that go with their big smiles and that’s a recipe for great design. They plan to take over mouthcare and I plan to help them on their quest.

#D2C #eComm #webapp #strategy

JANUARY 2019 - PRESENT

DESIGN + BRAND CONSULTANT

Surgery is complicated. Netra provides simplified step-by-step insight of your procedure using 3D technology.

This new ingenious startup is hitting the ground running. I created an introductory step toward success with a logo, color palette, and basic usage for mobile, landing pages and print collateral.

#brand

SEPTEMBER 2018 - PRESENT

DESIGN + BRAND CONSULTANT

Knowledge and resources to make running for elected office and engaging in the political process more accessible

As WPLN revolutionizes the political landscape for women, I’ve stepped in to aid their endeavors with a brand, website and pitchdeck for new users and investors.

#brand #strategy

SEPTEMBER 2013 - MAY 2018

CREATIVE DIRECTOR – PRODUCT + STRATEGY

Test prep, tutoring, admissions, online courses, and books published by Random House. TPR has your educational journey covered.

I was Creative Director of The Princeton Review’s digital product lines. The vast array of offerings and wide userbase made it an ideal challenge to solve for.

#eComm #webapp #strategy #multiplatform #usertesting

JANUARY 2009 - JUNE 2013

C0-FOUNDER + ART DIRECTOR – PRODUCT + STRATEGY

Ask anything, get instant feedback… and meet a heck of a lot of people.

Opinionated was a rollercoaster of a startup (as most are) and I had a blast taking it for a ride. It introduced me to the wold of mobile app design and the strategies and trappings of social networking. It is still a concept overflowing with potential.

#nativemobileapp #social #webapp #strategy #usertesting

JULY 2015 – PRESENT

FOUNDER + CREATIVE DIRECTOR – PRODUCT + STRATEGY

Unexpected snaps of awesome.

I’ve noticed that when I’m at an event or party I never take enough pics, and the ones I do take are more set up and posed shots. I wanted to make a fun little app that spontaneously takes those impromptu shots for you.

#nativemobileapp #utility #strategy #ideation

FEBRUARY 2015 – PRESENT

FOUNDER + CREATIVE DIRECTOR – PRODUCT + STRATEGY

Cast your vote. Hook people up.

We’ve all played matchmaker at one point or another. SHIP ‘EM makes it easy to do just that, match others users up and at the same time they will be matching you. It’s the easiest app to meet new people in your area.

#nativemobileapp #social #strategy #ideation

JUNE 2018 – PRESENT

FOUNDER + CREATIVE DIRECTOR – PRODUCT + STRATEGY

If Seamless, Tinder and Instagram had a love child, that’s FunApp.

I wanted to design an app that appealed to foodies and restaurateurs. FunApp would curate a feed for you based on food interests and local spots by swiping-right and posting.

#nativemobileapp #utility #strategy #ideation

ABOUT

Bottoms up.

We've reached the bottom of the page, it's a long one. Since we're both here... a little about me.

I push pixels around for a living and love doing it. With over 20 years experience, I have had the pleasure to work for all sorts of companies and agencies, from Fortune 500 to Mom & Pop shops. Proper design is about being good at listening and great at solving problems, and that's
my favorite part of a gig.

I enjoy wrenching on my classic '77 f250 Ranger and motorbikes, I'm a pretty good stone mason and love camping and exploring.

Have an interesting project to discuss?

Skills + Services

Marketing Collateral
Data Visualizations & Infographics
Multi-Platform Product Development
Elevated E-Comm Packages
Web Application Design
Brand Systems
UI/UX Expertise
Content Ideation
Editorial Design
Team Management
Photography
Photo Retouching
Trend Conscious
Mentor & Educator
Ramen Eater

Let's Chat

Matt Holloway, Creative Director

Text: (732) 773-5662

Email: heymattholloway@gmail.com

Insta: mattholloway

LinkedIn: heymattholloway

CV: peruse