Pureflow Yoga

Creative Director

Overview

Pureflo Yoga is on the horizon of offering franchisees an opportunity to own their own studio. This also coincided with the rebranding of their company. These big moves required a new website that delivered their inclusive message in an exciting and intuitive way.

Tags

YogaHealth & WellnessStrategyPresentation DesignConcept SketchesWireframesUI/UX FlowsWebsitesBrandingIllustrationInfographicsSketchAdobe PhotoshopInvisionMonday.comBasecamp
Franchise Website
The offerings for the franchisees and backstory of Pureflow Yoga was reduced down to elegant content panels that went full bleed and pulled the user into the experience.
The offerings for the franchisees and backstory of Pureflow Yoga was reduced down to elegant content panels that went full bleed and pulled the user into the experience.
The companies messaging was to be all-inclusive, thus the need for the site to be responsive was equally important.
As franchisees moved through the process of ownership the website was built to track that process and guide them along the way.
Early sketches presented to team for website and brand concepts.
Howdy,
I'm a full-time pixel bully.

I've been getting those little bastards to do what i want (usually to make pretty little digital things) for the past 20 years.

I've helped produce everything from websites and apps to multi-platform product redesigns and brand languages. I've lead teams of designers and copy writers and collaborated daily with tech and project stakeholders. I'm a ramen addict and prefer my "first loves" (Miiler Lite & PBR) over anything fancy and crafty. If you have something challenging and need it sorted, let's chat.
Thanks,
Matt