Worked alongside Mandy Ginsberg and Shar Dubey, both former CEOs of the MATCH GROUP, strategizing with the intent to catapult the brand into the edutech lead and own the market.
Directed a team of ~30 across three departments; design, marketing, and development. Platform creation included onboarding flows, eCommerce solutions, native mobile apps, discovery and marketing campaigns, and rebranding & visual language systems.
Improved student onboard conversion by 15%
Increased sales by 8% within two quarters by using a strict method of a-b testing to make minute incremental updates with user tests to prove the concepts.
Facilitated buyout merger with South Korean edutech firm ST Unitas. Worked closely with the ST Unitas team to familiarize them with the platform and efficiently incorporate their members into the team.