Co-Founder & Art Director



Opinionated is a binary opinion based app that would allow users to ask opinions from other users within the app resulting in instantaneous results. These results gained roughly 50 responses within the first several minutes and each response could be engaged into a 1:1 chat.

Co-Founded and designed an opinion-based app with user engagement at an average of over 5 hours per month (as a point of comparison, Pinterest’s average user engagement has been reported at 98 minutes per month.

Created a shoppable feature built on “an interest-based graph” generated from the over 1 billion opinions shared by over 1.2 million registered users.

Gamified the app by including a leaderboard and merit system for positive opinion feedback.

Partnered with YPulse (leading global youth insights and intelligence platform) to more closely connect and craft the app for Gen Z and Millennial Users.

Assisted in raising 5.7 million in funding.

Scripted and directed a high-production commercial for the app.

A fun application that helps users get quick helpful answers to everyday questions.
Thumb Promotional Commercial
The ask screens had three major question types to choose from. A simple binary question, a comparison question, or a long form question.
The results screen would give users a response ratio, which also resulted in the ability to chat with the responders 1:1.
Strategy infographic to be used in pitch presentations.
The goal of this new version of Opinionated was to simplify everything down as much as possible. This endeavor was presented using rudimentary shapes in screen patterns as reference.
The logo was revamped to encompass the new brand using the Nifty's, or the small "pie shapes" that act as both marketing messengers as well as customized question voting selectors.
Simple concept drawings of the newest version of the Opinionated app.