This was part of a larger series of heroes that showcased the Hello products in a way that focused on their natural ingredients.
I designed the subscription flow to funnel and focus the user. I stripped out any distractions and kept the interface simple and responsive with large bubbly buttons that encouraged interactivity.
Using a card model the design works perfectly on any device. The cart allowing the user to see their purchases in a larger "lifestyle" composition as well as a more condensed list style with details.
The membership program was a new ideation to be tested. This would be an offering that encompassed the entire users mouth-care needs.
Using simple graphics and direct, but friendly copy, helped this concept to achieve it's target and goal.
Since the membership plan was so new, having very straightforward and simple "directions" on how to proceed with the plan was crucial. Using simple graphics and direct, but friendly copy, helped this concept to achieve it's target and goal.
Simple and clean set of icons to be used in both their website as well as their social media channels.
Early rough sketches to further the conversation of design direction and UI/UX for the subscription model.